Your brand has opinions. Keep the reasons they exist.
Every marketing team re-litigates a decision that was settled two team-generations ago.
Read the film transcript
Narration from this original film. Soft instrumental music plays underneath.
Why the last campaign worked is in one strategist’s head. The next one starts from zero.
The rationale behind positioning and the tests that shaped it scatter across channels, so the same lesson gets paid for twice.
Kept is a voice interview. June calls, asks about your work, and keeps what you say, in your words, in a jar that’s yours.
The next launch brief lands and someone asks why we dropped the developer angle. Kept answers and shows the words from your call.
Positioning decisions carry their reasoning forward into the next campaign. Kept. Keep the knowledge behind the work.
The campaign that flopped in 2024 is about to be proposed again, because everyone who remembers why it flopped has moved on. The brand rule against that phrase, the segment you deliberately walked away from, the agency you fired and why. Institutional judgment, resigning one person at a time.
Kept interviews your marketers about the decisions and the results behind them, and keeps the answers cited to the people who lived them. The next debate starts from what the team already learned, with receipts, instead of from zero.
Keeping a knowledge item does not promise permanent access to its original transcript. Sources can become unavailable after retention or removal. Check what evidence is available before relying on an answer.
Read personal and workspace controls. The overview above is available as text; explore the guided text walkthrough for a step-by-step example.