The category file is thin. The category knowledge is not.
Your best buyer's category expertise is a competitive advantage that has never been written down.
Read the film transcript
Narration from this original film. Soft instrumental music plays underneath.
The vendor was chosen for a reason. Two renewals later, nobody remembers what it was.
You approve a renewal without the context of what was negotiated, or why the alternative was rejected.
Kept is a voice interview. June calls, asks about your work, and keeps what you say, in your words, in a jar that’s yours.
Sixty days before renewal, the new buyer asks what we negotiated last time. Kept answers with the rate hold and cites your call.
You approve renewals with the context in front of you. Kept. Keep the knowledge behind the work.
Every category has lore: the supplier who pads the first quote, the contract term that has burned you twice, the alternate vendor kept warm on purpose. It transfers by apprenticeship, when it transfers at all, and a resignation in the wrong quarter can cost more than the salary ever did.
Kept interviews your buyers about their categories and keeps the knowledge in their words, cited and searchable. Renewals, coverage, and new hires pull from the team's actual experience. You see coverage. It never becomes a scoreboard of buyers.
Keeping a knowledge item does not promise permanent access to its original transcript. Sources can become unavailable after retention or removal. Check what evidence is available before relying on an answer.
Read personal and workspace controls. The overview above is available as text; explore the guided text walkthrough for a step-by-step example.